ORLANDO, Fla. -- Supermarkets have to convince customers that the seafood case is home to some simple, reliable alternatives for the center of the plate -- and not unfamiliar territory. That was one of the important messages to arise in a wide-ranging discussion of the seafood marketing challenge at retail, offered by a consultant and an analyst of the retail seafood trade at the Food Marketing Institute seafood conference here. The two speakers -- Pat Shanahan, an industry consultant and ...

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