WASHINGTON -- Retailers looking to create a more user-friendly supermarket can turn to the Grocery Manufacturers of America for a solution. Solution selling, to be exact. "Solution Selling -- Coming Soon to a Store Near You" is a report co-sponsored by GMA here and Andersen Consulting, Chicago, in cooperation with the Food Marketing Institute here, and the Association of Sales and Marketing Cos., Reston, Va. The report defines solution selling as a way to simplify the shopping experience ...
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