SN: How can you be sure you are using the right advertising medium and getting out the right message to your customers? . But because so many consumers are so busy, a lot of people don't read ads any longer. As a result, we see advertising departments trying to get retailers to recognize the need for using multiple advertising media instead of relying solely on print. When you look at advertising, information is crucial to getting to know your customers better, and scanning is the key. We ...

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