Encouraging trial use is the goal of one-time camera marketers who say they have just begun to scratch the surface in growing the category. According to Fuji, which makes the second most popular single-use cameras, only 25% of U.S. households have ever tried a single-use camera. Tom Shay, director of corporate communications at Fuji Photo Film USA, Elmsford, N.Y., pointed out that Fuji's research also indicates that 50% of the photos taken with one-time cameras would otherwise never have ...

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