Retailers are on the front lines in reassuring consumers that they can have faith and confidence in the food supply. A retailer's consumer educational message should focus on proper handling by the consumer, say industry experts. how to prepare them to minimize the danger of food contamination." Cathy Means, vice president, Produce Marketing Association, Newark, Del., agreed. "The total food-safety chain begins with the grower and ends with the consumer. Pathogens come from everywhere, the ...

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