Once-discreet personal care products, ranging from feminine hygiene to adult incontinence to family planning, are showing up on supermarket shelves in eye-catching packaging with an important message: I'm not so taboo anymore. Personal care categories are growing, and while retailers once again have baby boomers to thank, the cash register speaks for itself. For instance, according to Information Resources Inc., Chicago, the personal lubricants category in supermarkets, drug stores and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.