Once upon a time, retail marketing meant "merchandising" -- setting an attractive shelf, promoting special offerings in newspapers and sampling in the aisles. The antidotes to stiffening competition were increasing selection and lowering prices. Many food industry executives now believe that yesterday's approach isn't good enough anymore. Delivery and takeout options are proliferating. Nonfood retailers are discovering the attraction of selling groceries. Shoppers are increasingly choosing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.