In its study on efficient product assortment, the General Merchandise Distributors Council's Educational Foundation analyzed analgesics and hair care using a five-step process called "Smart Assortment." nventory investment was up 3%. Hair care enjoyed even greater increases, with sales per SKU up 17%, sales per foot up 16%, profit per foot up 15% and ROII, up 15%. Here is how the process works: 1.It defines consumer purchase decisions within the category. It was found that consumers shop ...

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