Historically, prepaid phone cards have appealed to rather closed niches -- those people with no income or credit, foreign travelers and college students. the product and the value it offers both consumers and retailers. Some have even called for a national advertising campaign to increase consumer awareness. But there is little doubt among those SN spoke to for this forum that sales of prepaid phone cards are ready to explode when awareness is fully realized. Capka: The growth rate will ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.