PITTSBURGH -- Giant Eagle here is said to be the first supermarket chain to embrace a Web-based "reverse" auction site for procuring products, operational supplies and services. Giant Eagle started soliciting bids this month through FreeMarkets, an on-line service, also based here. "It's a wonderful-sounding concept," said Joe Faccenda, Giant Eagle's senior vice president of marketing and merchandising, in a published report. Faccenda did not return SN's call for comment and additional ...

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