LANDOVER, Md. -- Giant Food here recently used the Checkout Coupon program from Catalina Marketing to promote both its private-label products and national brands.
In a Checkout Coupon event, which ran in mid-August, shoppers who purchased a specified national-brand product received a Checkout Coupon good toward the purchase of a related Giant Super G brand private-label product.
The Checkout Coupon program has been very successful for Giant, according to Mark Roeder, public affairs supervisor at the 162-store chain.
"We've had Checkout Coupon for several years, and both the food manufacturers and Giant have been very pleased with the results," he told SN.
"We have many different variations on the program. Sometimes we'll have it where you buy a specified national product and get a coupon for another, different national-brand product," he said.
Officials at St. Petersburg, Fla.-based Catalina Marketing could not be reached for comment.
In its August promotion, Giant listed 41 private-label items teamed with national-brand products, with the bulk of the private-label and national-brand items in the Center Store areas of canned goods, cleaning supplies and ice cream.
Checkout Coupon offers included: buy one quart of Haagen-Dazs ice cream and receive a Checkout Coupon for $1 off a 24-ounce bottle of Super G chocolate syrup; purchase a 16- or 24-ounce bottle of French's mustard and receive a 50-cent coupon for two eight-count packages of Super G hamburger or hot dog rolls, and buy two 12-ounce containers of Maxwell House Lite coffee and receive a coupon good for $1 off a 5-pound bag of Super G sugar.
Paper goods and household cleaner products featured included: buy any 28-ounce container of Lysol Deodorizing Cleaner and receive a $1 Checkout Coupon toward a Super G extra large sponge; buy any two Jergen's liquid soaps and receive a $1-off coupon for two rolls of Super G paper towels, and buy a 64-ounce bottle of Ajax liquid laundry detergent and receive a 75-cent Checkout Coupon for a 40-count box of Super G fabric softener sheets.