LANDOVER, Md. -- Giant Food has become the most recent example of how retailers can work with organizations like the United Fresh Fruit & Vegetable Association to boost produce consumption, and raise the profile of produce in the retail environment. Retailers have been calling on suppliers to assist them with selling product through to consumers. The Produce For Better Health Foundation, Wilmington, Del., has emerged as one of the leading programs supermarkets -- and Giant in particular ...

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