LANDOVER, Md. -- Giant Food here will unleash a new round of aggressive greeting card cross-promotions with other store departments starting in January. The steady schedule of greeting card promotions, and a rollout earlier this year of new card department signs with ceiling mobiles and aisle headers are all designed to pull traffic into the destination card centers at Giant's 160 stores, said Gerry Hemming, Giant's design director. "It's generated heightened awareness of this category over ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.