CARLISLE, Pa. -- Giant Food Stores here is strengthening its ties to Penn State University athletics with plans to carry a Penn State-branded cereal this summer, according to the university's marketing department. Giant will sell 15-ounce boxes of Penn State Crunch, a cereal similar to Frosted Flakes, for an in-and-out promotion beginning in August, said Angelo Scialfa, senior account executive, Penn State Sports Marketing, Bala Cynwyd, Pa., the university's sales force for athletics. A ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.