LANDOVER, Md. -- Introductory half-price deals and in-store demonstrations are helping to sell a line of ready-to-cook fresh fish dinners, a newcomer in the seafood departments at Giant Food Stores. Fish N' Easy, the name of the line of meals, features nine dinners consisting of a 5- to 6-ounce fresh fish filet, or two 3-ounce crab cakes, with seasoned sauce or butter, and a 4- to 5-ounce serving of potatoes or wild rice. They're sold in self-serve cases in Giant stores. The meals are the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.