LANDOVER, Md. -- Giant Food here is throwing new light on its ice cream cakes and frozen decorated cakes and pastries. The 161-unit chain is in the process of installing neon-like, 6-foot by 2-foot signs over two-tier cases that display these items in its bakery departments. The signs use Luminite, a translucent, acrylic gel that is molded into three-dimensional lettering and illustrations. The entire sign then is back-lit with a fluorescent tube that gives it the look of neon, said Bill ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.