NEW YORK -- Silly Slammers is Gibson Greetings' crossover entree to the toy industry. Billed as "beanbags with an attitude," the talking plush items were seen everywhere in town during the International Toy Fair, held here earlier this month. About one million pieces have been shipped since Silly Slammers hit supermarket shelves last fall, according to Bob Cavellier, general manager of the gifts and novelties strategic business unit for Gibson, based in Cincinnati. Many retailers are on ...
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