BOSTON -- Gillette Co. here has unveiled its eagerly anticipated Mach 3 razor system, which the company is calling its most significant product introduction since it brought out its first twin-blade razor in 1971. Gillette plans to spend $300 million on promotional support, including $200 million on worldwide advertising, during Mach 3's first year on the market. The Mach 3 will be available in stores in July -- TV spots will break in early August -- and is expected to shake up the men's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.