The statistics alone serve as a powerful motivator for supermarkets committed to big volume, high-profit general merchandise categories. Of the $148 billion in nonfood sales last year, both in general merchandise and health and beauty care, grocery continued to lose seven share points at the rate of an estimated $500 million in gross profit per point, according to a study on consumer purchasing habits presented by the American Greetings Research Council, Cleveland, during this year's FMI ...

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