Retailers have been especially busy this year setting their oral care shelves with a large number of new toothpaste formulations, which are already well ahead of last year's number of introductions. Manufacturers are trying to boost the flat toothpaste category with products that offer multiple benefits and are sold at a higher price point. Here are just a few of the product launches this year: ign. Additionally, Crest Extra Whitening will be launched in December and will also be a ...

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