SALT LAKE CITY -- Associated Food Stores here has wrapped up a project that expanded general merchandise to better position its retailers against Wal-Mart and other mass merchandisers. The campaign was completed earlier this month at 300 of the 675 member stores Associated supplies with nonfood. Associated targeted those stores, which are as large as 60,000 square feet, because they have the space to accommodate the new departments, said John Harris, corporate merchandiser for general ...

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