WHITE SULPHUR SPRINGS, W.Va. - Mining its own customer data is enabling Safeway to match assortments to its markets and create tailored promotions, its chief marketer said. The No. 2 U.S. supermarket retailer hopes that effort will build momentum in the Center Store, having already announced that sales growth of its top 10 CPG vendors had accelerated in the past year due to its rebranding work, the new O Organics store brand and better collaboration with vendors. Safeway for the past ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.