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GMA NAMES 'CHANNEL LEADERS'

WASHINGTON -- Grocery Manufacturers of America here last week assigned individual staff members to be the liaisons between GMA and specific retail channels.tion said the initiative will better reflect today's multichannel marketplace and provide its members with channel expertise and learning opportunities."We are changing to meet the realities and opportunities of the new business environment," said

WASHINGTON -- Grocery Manufacturers of America here last week assigned individual staff members to be the liaisons between GMA and specific retail channels.

tion said the initiative will better reflect today's multichannel marketplace and provide its members with channel expertise and learning opportunities.

"We are changing to meet the realities and opportunities of the new business environment," said C. Manly Molpus, president and chief executive officer, GMA.

The structure has existed informally at GMA for some time, a spokesman told SN. Association initiatives such as global data standardization and other supply-chain efficiency efforts will benefit from the channel-specific focus, the spokesman said, because it will allow each channel leader to develop expertise and relationships within a single channel.

Channel leaders will retain current titles. Other channel leaders are:

Drug stores: Rick Abraham, vice president, industry affairs.

Mass merchandisers and club stores: Pamela Stegeman, vice president, supply chain and technology.

Value channel: Tyler Cluverius, senior manager, supply chain and technology.

Food service: Sharon Boyle, senior manager, industry affairs.

Convenience stores: Dan Bushey, senior coordinator, industry affairs.