WASHINGTON -- Grocery Manufacturers of America here last week assigned individual staff members to be the liaisons between GMA and specific retail channels.
tion said the initiative will better reflect today's multichannel marketplace and provide its members with channel expertise and learning opportunities.
"We are changing to meet the realities and opportunities of the new business environment," said C. Manly Molpus, president and chief executive officer, GMA.
The structure has existed informally at GMA for some time, a spokesman told SN. Association initiatives such as global data standardization and other supply-chain efficiency efforts will benefit from the channel-specific focus, the spokesman said, because it will allow each channel leader to develop expertise and relationships within a single channel.