ORLANDO, Fla. - Retailers should develop multi-department seasonal plans to leverage their company's product assets during peak seasonal periods, said consultant Gerald Friedler, based in Boston, during the GMDC General Merchandise Marketing Conference here this month. Friedler and Jon Hauptman, vice president, Willard Bishop, Barrington, Ill., presented the GMDC Educational Foundation's newest study, "Seasonal Best Practices," an 80-page update of a topic GMDC first broached 10 years ago. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.