PALM DESERT, Calif -- It was back to the future for most of the 1,100 attendees at the GM Marketing Conference, sponsored by the General Merchandise Distributors Council, and held at Marriott's Desert Springs Resort here, Sept. 6 to 11. attendees also danced and dined on burgers at the local diner. The conference hit another record attendance, up 14.5% over last year's 25th anniversary conference.

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