PALM DESERT, Calif. -- The General Merchandise Distributors Council outlined a competitive strategy for its members by unveiling its latest Educational Foundation study, "Seasonal Best Practices," during the GM Marketing Conference held here Sept. 6 to 11. The year-long project resulted in the production of a seasonal best practices implementation tool kit that includes a "How to" manual, an executive report summarizing the study's goals and findings, and a video that presents an overview ...

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