The baby food category might be seen as a necessary evil to some, but savvy retailers know this segment represents tremendous opportunities for add-on sales and for capturing an important customer: the young mother. Baby food sales have remained essentially flat over the past several years and, according to data from ACNielsen, Schaumburg, Ill., the category generated $3.5 billion in the food, drug and mass channels -- excluding Wal-Mart -- for the 52 weeks ended Jan. 26. This represented a ...

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