NEW YORK -- Food Lion is driving stronger sales through more aggressive pricing, but price is only one name of the game at the Salisbury, N.C., chain, according to its chief executive officer. "Over the last year and a half, we've come to realize that for Food Lion to truly respond to changes in the marketplace, Food Lion must be about multiple brands, customer service, and multiple products and assortments for our consumers," said Rick Anicetti, Food Lion's CEO, in remarks at the Goldman ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.