Dr Pepper/Seven Up is so serious about consumer-friendly packaging that it's using a "breakthrough" approach to the redesign of the five-year-old Hawaiian Punch design: It's letting consumers have the last word. An online competition is letting teens update the look of the brand. Hawaiian Punch will refine four of the designs and post them on bolt.com, a youth-oriented Web site, in February 2002. Teens will then select the final package design, which will be officially introduced on the ...

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