In a former life, I covered the fashion business as an editor for a retail clothing trade magazine. When I became an editor at SN 10 years ago, I exchanged paisleys for paninis. But to my pleasant surprise, I was still reporting on fashion. Food is definitely a fashion business. Consumers regularly change their minds about which foods are important to them. But taking the pulse of consumers involves more than just visiting stores or talking to retailers. The most reliable feedback comes ...

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