GLOUCESTER, Mass. -- The Gorton's Fisherman has reeled in a big catch. By offering print-at-home coupons on its company Web site, Gorton's hopes to encourage trial of its frozen fish products, which include Skillet Fillets, Tenders and Fish Sticks. The effort is part of a new partnership with CoolSavings, Chicago, an incentive marketing company. Gorton's is licensing CoolSavings' technology that enables it to offer printable coupons on gortons.com. The technology lets Gorton's track how ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.