Gourmet crackers are in for a tough fight from their mainstream counterparts. like Nabisco and Keebler have been aggressively working to keep their items in the public eye. For instance, Nabisco, East Hanover, N.J., maker of Ritz, Triscuit and Wheat Thins, among others, has encouraged its customers to call a toll-free hotline to share their favorite cracker snack suggestions. It also has created a brochure called "Open a Box. Make up a Snack. Snack Suggestions from Nabisco Crackers," ...
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