Retailers using the California Table Grape Commission's new self-serve demo boxes experienced significant sales increases in 1993, according to sales data gathered during the first year of the program. The average increase in volume movement was 33% for stores using the boxes, according to Meredith Auerbach, vice president of advertising and merchandising for the commission. The demo boxes, designed to be used with in-store grape displays, are filled with loose grapes under a sign inviting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.