Leaders of the National Frozen & Refrigerated Foods Association, Harrisburg, Pa., chose "Back to School Fuel" as the theme for a national consumer public-relations campaign starting this Thursday. That day, satellite feed will be broadcast to television stations around the country, featuring Leanne Ely, a nutritionist and cookbook author from Orange County, Calif., whom the NFRA commissioned to make the point that a good breakfast can come from the freezer. Retailers are waiting to see ...

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