Mott's is exploring an occasion-based category management concept to help its retail customers offer a consumer solution that could increase the transaction size. The company is evaluating the potential of a summer party aisle, in which associated products -- like charcoal, paper plates, napkins and Mott's cocktail mixers -- would be merchandised together. The concept currently focuses on summer parties, but could easily branch out to other seasons and holidays. "We're investigating the ...

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