MINNEAPOLIS -- Pillsbury here has embarked on a licensing strategy aimed at expanding its Green Giant brand more widely in the fresh produce business. Last month the company said it had given a group of former Pillsbury executives headed by Jeff Sholl, former general manager of Green Giant Fresh, the exclusive rights to the Green Giant name for fresh fruits and vegetables. Also based here, The Sholl Group II has been charged with marketing Green Giant and Green Giant Freshtables, a line of ...
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