HOUSTON -- Green Hills Farms is one retailer with the determination to take its frequent-shopper card programs to the limit -- and reap the benefits other retailers only dream about. A three-month promotion in which customers who purchased $250 in groceries earned 5% discount certificates redeemable at the store, and 10% discounts for $1,000 in purchases, for example, resulted in a 10% sales jump among participating households vs. the same period a year earlier. The program also allowed ...

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