HOUSTON -- Green Hills Farms is one retailer with the determination to take its frequent-shopper card programs to the limit -- and reap the benefits other retailers only dream about. A three-month promotion in which customers who purchased $250 in groceries earned 5% discount certificates redeemable at the store, and 10% discounts for $1,000 in purchases, for example, resulted in a 10% sales jump among participating households vs. the same period a year earlier. The program also allowed ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.