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GROOMED FOR SUCCESS

Five segments -- leave-in hair conditioners, herbal supplements, men's hair coloring, women's replaceable razors and tooth whiteners -- all shared top-10 status on the list of the fastest growing segments in both food and drug channels. In the food channel, the top 10 segments generated $138.4 million. In the drug channel, the top 10 segments brought in $133.1 million in sales. Figures are for the

Five segments -- leave-in hair conditioners, herbal supplements, men's hair coloring, women's replaceable razors and tooth whiteners -- all shared top-10 status on the list of the fastest growing segments in both food and drug channels. In the food channel, the top 10 segments generated $138.4 million. In the drug channel, the top 10 segments brought in $133.1 million in sales. Figures are for the periods ended June 30. SOURCE: Towne-Oller & Associates, a subsidiary of Information Resources Inc., New York.

ing dentifrices $12.8 42

Tooth whiteners $8.0 42

Hand & body creams $6.6 40

Top-10 Fastest Growing HBC Categories in the Drug Channel

1994 2nd-quarter dollar volume (millions) % increase

Leave-in conditioners $5.5 328

Meal supplements $38.9 50

Anti-stain dentifrices $4.7 49

Herbal supplements $17.8 44

Men's hair color $13.4 40

Women's razors & blades $6.9 40

Tooth whiteners $8.8 36

Thermometers $8.9 32

Baking soda dentifrices $24.6 26

Vit. A/Beta carotene supp. $3.6 26