SCHENECTADY, N.Y. -- Price Chopper Supermarkets here has upgraded its ground-beef products with new graphics and punchy merchandising that focuses on the subtle flavor profiles in each variety. The retailer is so sure its customers will be pleased with the new signature line that it is extending its 200% money-back guarantee -- a one-year-old store policy that vouches for quality and freshness throughout the meat and produce departments -- to cover it. Merchandised under the tag line, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.