REEDLEY, Calif. -- Putting stone fruit in the cooler chills profits, according to a retail study conducted by the California Tree Fruit Agreement here. CTFA research found that consumers look for ripe stone fruit when selecting items at the supermarket. Focusing on the consumer, the CTFA went to work to find paths that would lead to giving the consumers what they wanted, launching the "Save the Stone Fruit" campaign three seasons ago. The recent retail study examined two chains, one which ...

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