Retailers are bent on teaching kids that produce is cool. Merchandisers are turning their produce departments into classrooms and their products into teacher's aids, in hopes of raising a generation of consumers for whom 5 a Day will be a given, rather than an ideal, for produce consumption. With help from suppliers and industry organizations, a growing number of supermarkets have -- in just a few years -- started a new movement to market fruits and vegetables to the young set. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.