Retailers are bent on teaching kids that produce is cool. Merchandisers are turning their produce departments into classrooms and their products into teacher's aids, in hopes of raising a generation of consumers for whom 5 a Day will be a given, rather than an ideal, for produce consumption. With help from suppliers and industry organizations, a growing number of supermarkets have -- in just a few years -- started a new movement to market fruits and vegetables to the young set. The ...

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