How do you make shrimp stand out from all the other shrimp on the market? Well, you could "Gump" it. , Calif., got the idea after seeing Paramount Pictures' "Forrest Gump." "Branded [seafood] products are very rare because the margins usually will not allow you any room for a budget to market the brand. So what you end up with is a product line that, in essence, becomes generic," he explains. Meridian, a company that posts between $225 million and $250 million in annual sales, now markets ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.