SAN ANTONIO -- H.E. Butt Grocery Co. has introduced a new cross-merchandising promotion of crackers, wine and cheese under a year-long "Paired with Pride" program. The trio of vendors includes processor-members of the Wisconsin Milk Marketing Board, Dare-brand Breton crackers and vintages from Canandaigua Wine. Each will be part of a special merchandising set erected in more than 120 H-E-B stores throughout Texas during the rest of 2004, according to WMMB officials who organized the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.