CHICAGO -- H-E-B Grocery Co., San Antonio, tracked a 43% increase in movement on a product that was promoted and merchandised to Hispanic customers using information from the chain's new test-marketing service. The category grew 22% during the two-month test in which H-E-B worked with the product manufacturer to develop Spanish radio commercials, distribute in-store coupons and build point-of-sale displays. Bob Neslund, senior vice president of marketing at H-E-B, outlined the test results ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.