BELLINGHAM, Wash. (FNS) -- Haggen Inc. here has redesigned its private-label line to convey a more contemporary image. The new design is carried across all categories and is distributed through the operator's Haggen and Top food and drug units. The new design incorporates the scripted Haggen logo, along with a tag line that reads "Since 1933." In addition, each item carries a product descriptor, such as "100% Natural," or 'Rich & Flavorful" to provide more information and to entice the ...

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