BELLINGHAM, Wash. -- Haggen, Inc. here is promoting its team-up with celebrity chef Graham Kerr in a big way with billboard advertising and TV ads, and has extended its exclusive line of Kerr-created deli salads. The 21-unit chain also is orchestrating in-store cookbook signings by Kerr that serve to underscore the relationship it has developed with him over the past year. Since it launched a four-item menu of salads made in-store from Kerr's recipes [see "Haggen Deli Is Stressing Health ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.