Brand-switching consumers and growing numbers of ever more specialized products make the hair care category a hectic one, even as sales continue to underwhelm. But the outlook for supermarkets is positive, according to health and beauty care buyers surveyed by SN, with stores exploiting built-in foot traffic and manufacturer-supported price promotions to maintain respectable profits. "There's constant change in the category, and you've got to keep on your toes," said Ralph Blanchard, ...

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