A proliferation of hair-growth products, hair-thickening shampoos and shampoos with frizz control is offering supermarkets higher dollar sales potential in the therapeutic hair category. Supermarkets need to create a section for hair-therapy shampoos, said Bill Swartz, senior vice president with MAI-Alper, a broker in Framingham, Mass. These products are gaining at retail, he said. Shampoos with frizz control are doing extremely well, according to Swartz. "The anti-frizz category is one of ...

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