KANSAS CITY, Mo. - Some supermarket chains may begin merchandising a new brand of greeting cards with the Hallmark name on the back beginning next year. The brand, Expressions from Hallmark, was announced here late last month. It is Hallmark's first new brand in 37 years, and represents an important strategy shift by the company in allowing the Hallmark name, the flagship brand for the many specialty retailers, to be sold in mass-merchandise outlets. "It's a huge overriding strategy change ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.