A little more creativity and a jump start on the season helped boost bakery sales over last year's for many retailers this Halloween. Retailers polled by SN all said they had strong sales. Some attributed the results to their extra efforts in decorating and promoting cupcakes and cakes. Lower prices at some chains also helped lift sales. However, most said they noticed people are simply getting more excited about Halloween. "I think people are celebrating Halloween more. It does seem more ...

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